In the same year it opened, pool party producer Marc Jay told ABC that, "hotels have sunk millions and millions of dollars into these pools, and when you look-one that just opened, the Encore Beach Club, I think they spent $75 million on that pool-it's just incredible." "Nobody invests $40, $50, $60, $70 million in a pool just to get small returns," Jay continued.Ĭlearly, Wynn Resorts knew the kind of money-making capabilities these dayclubs would offer. The massive 60,000-square-foot space, surrounded by levels of private bungalows, two dozen cabanas, oversized lily pads and palm trees, has only been around since 2010. In an effort to better understand this revenue-generating scene, its day-to-day procedures and what it takes to successfully run one, I spoke with Ryan Jones, Director of Operations for Encore Beach Club and Surrender Nightclub. But we’re guessing they account for a decent portion of the money, especially since they often encourage guests to return in the evenings for the resort’s nightclub offerings. As Christie shared, Vegas’ hotels are incredibly hush-hush about financials, so that figure can’t be contributed to just its pool parties. If we take a closer look, entertainment and F&B made up a combined revenue of over $753 million, a little under half of its yearly earnings.
We don’t usually talk about money, but we’ve had $1 million in revenue on Saturdays.”Īccording to the SEC’s Filings Report, Wynn Las Vegas brought in a net revenue of $1.6 billion from Januto December 31, 2015. We’ve had the best month ever in terms of gross and profitability. In June of 2015, managing partner of Surrender Nightclub, Encore Beach Club and Andrea’s Sean Christie told the Las Vegas Sun, “Encore Beach Club isn’t going anywhere. One of the city’s biggest and most well-known, Encore Beach Club (EBC), can reportedly make up to (and most likely over) a million in just one day. Hotels have poured millions of dollars into creating the very best pool parties that guests now base their trips around. Sin City was a place for gambling, nightlife and shows, but wasn’t up to par with dayclub destinations such as Ibiza or Miami. Ten years ago, Las Vegas pool parties paled in comparison to what they’ve become today.
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